Cosmopolitan Rewards Program

Identity Club is the casino and hotel rewards program for The Cosmopolitan Hotel in Las Vegas. Under this program, guests and visitors to the property can accumulate points by spending on hotel, dining, retail and in the casino and receive a number of different rewards depending on their status level.

Identity Membership & Rewardsunlocks the best of The Cosmopolitan. Join our loyalty program to earn points and exclusive offers with nearly every dollar you spend at the resort. Answer 1 of 24: Hi all! I am a Total Rewards and Mlife member but looking to branch out. Every time my wife and I visit Cosmo we have a great time. Looked up their rewards program today and reading up. Marriott Rewards Partnership Vegas. The Cosmopolitan of Las Vegas is a Marriott Autograph Collection Brand Hotel. Cosmopolitan has it's own player's club known as “Identity Rewards”. (A player's club is simply a casino loyalty program, similar to hotel programs like Marriott Bonvoy Rewards but for casinos instead.) While Marriott Bonvoy is Cosmo's loyalty program. Cosmopolitan Casino’s Identity Rewards program. Like most other Las Vegas VIP rewards programs, you will earn all of the benefits of the lower level tiers as you move up, plus additional benefits. Our Hotel Rewards Category 8 Points needed per night The Cosmopolitan is a unique luxury resort, hotel and casino located in the heart of the Las Vegas Strip. Guests enjoy oversized residential-styled living.

The Identity Club program features four tier levels including Silver, Sterling, Gold and Platinum with a wide number of benefits depending on which status tier you achieve. Below is a summary of the base line benefits that you’ll get for each tier level of Identity Club and an overview of earning points.

• Silver – 0-3,999 Points
  • No specific benefits, this is where everyone starts
• Sterling – 4,000-19,999 Points
  • One free night at the hotel per year
  • 2 times multiplier on points earned at Slots
  • Two for one coupon for Wicked Spoon each month
  • Dedicated VIP line for all your reservations
• Gold – 20,000-49,999 Points
  • Two free room nights per year and 2 free companion room nights
  • Waived resort fee on all stays at the hotel
  • Two times multiplier on Slots points
  • Complimentary in room movie (1) per stay
  • 2 for 1 dining, shows and concerts with priority access
  • Early check-in and late check-out
• Platinum – 50,000+ Points
  • All of the Gold level benefits, as well as:
  • Complimentary room upgrades
  • 3X multiplier on all slots points
  • VIP airport transfers and check-in on arrival
  • Priority valet and taxi service
  • $250 resort credit (annually)

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How Do I Earn Points With Identity Club?

Points can be earned by spending on hotel, dining and retail at a rate of 5 Identity points for every $1 spent (as well as $5 resort credit for each $100 spent) and by playing casino games. For casino games, you’ll earn 1 Identity point for every $2.50 wagered on slots, and 1 point per $6 wagered on video poker. For table players, the information is not public and based on time played and average bet.

Example of Point Accumulation:

Let’s say you spent $1,000 on hotel, dining and shopping at The Cosmo, wagered $5,000 on slots and $300 on video poker. Below is a breakdown of what you would earn based on the above example:

• Hotel, Dining, Retail – $1,000 X 5 Points/$1 = 5,000 Points
• Slots – $5,000/2.5 = 2,000 X 1 = 2,000 Points
• Video Poker – $300/6 = 50 X 1 = 50 Points

In the above example you would earn a total of 7,050 points and become a Sterling level player in Identity, which would entitle you to a complimentary night at the hotel and some other basic benefits.

In addition to these base line rewards, players will also earn comp nights, free play and other offers above the basic program dependent upon their play in the casino. One of the major downsides of Identity Club at present is the lack of backend on the website where you can review your play and book offers directly. We’re told this is something they are working on, however as of today you can only review your points on the site and there is very limited functionality for players.

The casino business is one of the most competitive and cut throat industries in the world where operators are constantly trying to out-innovate and out-market against their competitors. This puts consumers in quite a unique position when they visit Las Vegas, since this ultra competitive business environment forces the hotels and casinos to go above and beyond to build their customer’s loyalty.

I’ve always been fascinated by rewards programs from a business perspective and how each operation determines when, who and how much to give in their endeavors to captivate their customers. Recently here on VegasGuy.com, we completed reviews of the 3 major comp programs in Las Vegas including Total Rewards (Caesars properties), Mlife (MGM properties) as well as Identity (The Cosmopolitan). See details below this online casinos list.

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Each of these programs has their own nuances, formulas and rewards for attracting and retaining guests /casino players, so we thought it would be a good idea to take a look at how an average consumer would fare under each of these loyalty programs. The great thing about Las Vegas is if you have money to spend (especially in the casino) these days it’s pretty easy to build status with a group of hotels and pretty much ensure that future trips will be either heavily discounted or completely free of charges.

The Scenario:

Let’s assume that the average person coming to Vegas has the following budget for a 4-day trip:

• Hotel Room Costs – $250/Night
• Food and Beverage – $125/Day
• Gambling Budget – $250/Day (for simplicities sake, all spent on Slots)

Now let’s take a look at how this consumer would be treated by the top loyalty programs in Vegas.

Total Rewards:

• Hotel Spend – $1,000 = 1,000 Reward Credits and 1,000 Tier Credits
• Food/Beverage Spend – $500 = 500 Reward Credits and 500 Tier Credits
• Gambling – $20,000 Wagers on Slots (assume 5% hold) = 4,000 Reward Credits and 4,000 Tier Credits

Total Earned: 5,500 rewards credits (worth $55 against you bill) and 5,500 tier credits (bumps you to platinum status in the program) which will give you access to future discounted or comped rooms.

Mlife:

• Hotel Spend – $1,000 = 25,000 Tier Credits
• Food/Beverage Spend – $500 = 12,500 Tier Credits
• Gambling – $20,000 Wagers on Slots (assume 5% hold) = 6,666 Base Points and 66,666 Tier Credits

Total Earned: 104,166 Tier Credits (Gold status) with perks such as 20% bonus on point earning, priority check-in and VIP access to the night and day club. You would also accumulate 6,666 base points on your casino play which would qualify you for $66.66 in express comps and $66.66 in free play on you card.

Identity Club:

• Hotel Spend – $1,000 = 5,000 Identity Points
• Food/Beverage Spend – $500 = 2,500 Identity Points
• Gambling – $20,000 Wagers on Slots (assume 5% hold) = 8,000 Identity Points

Total Earned: You would accumulate a total of 15,500 Identity Points (Sterling status) which qualifies you for one free night per year, 2 times multiplier on casino points 2 for 1 buffet and VIP line access.

So What’s The Best Bet?

Based on the scenarios above you’d be best to play at either MGM properties or the Cosmo where you would earn the most bang for your buck. Personally we’d take the Mlife program over the rest since it has a lot of different properties you can stay at and we like the flexibility of express comps and free play.

The biggest benefit for Cosmo is the free night stay (worth $250-$300) which is a good option if you plan to visit Vegas more than once per year, however in the long run Mlife probably makes the most sense.

Cosmopolitan Hotel Rewards Program

Keep in mind also that these are just “front end” benefits that are guaranteed, but most players will also receive other offers from corporate marketing that include free rooms, dining, free play and much more.